The Polar Express Train Ride Makes Early Appearance In Madison

The Wisconsin & Southern Railroad's THE POLAR EXPRESS™ Train Ride Makes Early Appearance in Madison, W.I.

Madison, W.I. – Nov. 10, 2016 -The Wisconsin and Southern Railroad’s conductor, chef, hobo and elf made an early visit to Madison, W.I. this week delivering the gift of a Golden Ticket to Big Brothers Big Sisters of Dane County gifting 100 tickets this season for THE POLAR EXPRESS™ Train Ride. Big Brothers Big Sisters recruits, screens, trains and supports adult mentors for children and teens in the community to foster self-confidence and achieve educational success. THE POLAR EXPRESS™ Train Ride begins November 12 and runs through December 23. The magical story comes to life when the train departs Madison, W.I. for a one-hour roundtrip journey to “The North Pole.”

“We are thrilled to partner with The Polar Express and have our Bigs and Littles enjoy the train during the holiday season, shares Sandy Morales, chief executive officer of Big Brothers Big Sisters of Dane County.

“The visit from our loveable conductor expresses the commitment we have to the local community and spreading holiday cheer during this season of giving,” shares Angela Lane, vice president of sales and marketing for Premier Rail Collection.” We look forward to our upcoming season and offering lasting holiday memories on the journey to the North Pole.”

Set to the sounds of the motion picture soundtrack, passengers will relive the magic of the story as they are whisked away on THE POLAR EXPRESS™ Train Ride. Once onboard, cheerful, dancing chefs serve passengers hot chocolate and cookies while they read along with the classic children’s book, The Polar Express, by Chris Van Allsburg. Santa and his helpers greet passengers at the North Pole and then board the train, where each child is given the first gift of Christmas – a silver sleigh bell. Chefs aboard each car lead passengers in singing Christmas carols on the ride back to Saratoga Springs.

The journey begins November 12 and runs through December 23 on select dates, with departure times at 1:00 p.m., 3:00 p.m., 5:30 p.m. and 7:30 p.m. Exact dates, fares and excursion times are available by visiting or calling 855-487-1430. Ticket prices range from $23 to $80 depending on class of service and date of travel. Families are encouraged to wear their pajamas for the ride.

THE POLAR EXPRESS and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc. Based on THE POLAR EXPRESS book and characters TM & © 1985 by Chris Van Allsburg. Used by permission of Houghton Mifflin Company. All rights reserved. (s16)


Official THE POLAR EXPRESS™ Train Rides are licensed by Rail Events, Inc. on behalf of Warner Bros. Consumer Products, Inc. Since 2005, Rail Events, Inc. has held the exclusive license to operate THE POLAR EXPRESS™ Train Rides in the US, Canada, and the United Kingdom.


The Academy Award winning team of Tom Hanks and director Robert Zemeckis reunite for THE POLAR EXPRESS, an inspiring adventure based on the beloved children’s book by Chris Van Allsburg. When a doubting young boy takes an extraordinary train ride to the North Pole, he embarks on a journey of self-discovery that shows him that the wonder of life never fades for those who believe. Sony Pictures Imageworks and visual effects supervisor Ken Ralston, Oscar winners for their innovative work, help bring the story vividly to the screen in full CG animation through Imageworks’ next-generation motion capture process that allows live-action performances to drive the emotions and movements of the digital characters. Warner Home Video will once again offer THE POLAR EXPRESS in standard-definition, Blu-ray and 3D DVD versions this holiday season.


THE POLAR EXPRESS film is based on Chris Van Allsburg’s classic Christmas picture book, which tells the story of a boy who takes a magical Christmas Eve train ride to the North Pole to receive a special gift from Santa. First published by Houghton Mifflin Company in 1985, The Polar Express became an instant family favorite and has sold more than 6 million copies worldwide. In 1986 it won the prestigious Caldecott Medal for Illustration.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About Rail Events Inc.

Rail Events Inc. is the industry leader in rail-related special events management. In 2015, we licensed events that hosted nearly one million guests at 45 partner railroads in the US, Canada, and the UK. Rail Events Inc. and Rail Events Productions Inc. are wholly owned subsidiaries of American Heritage Railways, which is the premier operator of heritage railroads in the United States.